Following up on my post on blawgs...

After my long post earlier this evening about weblogs and law firms, I would be remiss if I didn't note Dennis Kennedy's post By Request Tuesday – Is There Still Room for Small Firm or Solo Lawyer Blogs?

His answer to that question — followed by a set of great observations — is, "Are you serious? There's more room than ever and better prospects than ever." And he's right on. I think these two points he made, about the individual blog that bears its author's personal voice, are especially important:

4. Let's face it, big law firms are looking at blogging for marketing purposes. The long-time individual practicing lawyer bloggers (and other individual legal bloggers) are blogging because they have passion for their topics and blogging itself. Blogging has become part of who they are and they understand their audiences' interests and needs. Marketing might be part of why they are blogging, but it's not the only reason – not by a long shot.

5. Personality is a big part of any successful blog. Personality is hard to develop in any group blog. In an official big law firm blog – fuggettaboutit.

Dennis and I had a good conversation about this point that parallelled my post on anonymous weblogging. Since then, I've been trying to let my personal voice find a little more expression here.