"We Use Outdated Technology!"

Ernie the Attorney has a few notes on how not to use technology as a law practice marketing tool.

What's wrong with advertising that everyone working at the firm has a computer on his or her desk is the unspoken implication that there is something at all novel about that. I wouldn't trust any firm that didn't have a computer on everyone's desk. The fact that a firm finds some novelty in this notion suggests that some of those attorneys perhaps don't know what to do with the computers on their desks. Ernie says it all: "What's interesting about these public displays of techno-affection is not that they are so pathetically out-of-step with a true vision of what technology can do in a law firm."